Taking the mystique out of hospital marketing : how one hospital took a heads-up, hands-on approach to marketing /

Bibliographic Details
Other Authors:	Gandy, M. P., Haeuser, Jamie L.
Format:	Book
Language:	English
Published:	[Deerfield, Ill.] : [Baxter Healthcare Corp.], [between 1986 and 1989]
Subjects:	Hospitals > Marketing. Advertising > Hospitals.

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