Broadcast/cable programming : strategies and practices /

Bibliographic Details
Main Author:	Eastman, Susan Tyler
Other Authors:	Head, Sydney W., Klein, Lewis, 1927-
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., [1989]
Edition:	3rd ed.
Series:	Wadsworth series in mass communication.
Subjects:	Television programs > Planning. Radio programs > Planning. Cable television > Planning.

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