An empirical investigation of the organizational and informational factors influencing utilization of marketing knowledge in firms /

Bibliographic Details

Main Author:	Menon, Anil, 1961-
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1989.
Subjects:	Marketing. Organizational behavior. Communication in management. Major marketing.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=746073091&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD