Market-share analysis : evaluating competitive marketing effectiveness /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Kluwer,
[1988]
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| Series: | International series in quantitative marketing.
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| Subjects: |
| Physical Description: | xv, 279 pages : illustrations |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0898382785 : |