Market-share analysis : evaluating competitive marketing effectiveness /

Bibliographic Details
Main Author:	Cooper, Lee G., 1944-
Other Authors:	Nakanishi, Masao, 1936-
Format:	Book
Language:	English
Published:	Boston : Kluwer, [1988]
Series:	International series in quantitative marketing.
Subjects:	Marketing > Decision making > Mathematical models.

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