Strategy : a guide to marketing for senior executives /

Bibliographic Details
Main Author:	Christopher, Martin
Other Authors:	Majaro, Simon, McDonald, Malcolm
Format:	Book
Language:	English
Published:	Aldershot, Hants, England : Brookfield, Vt. : Wildwood House ; Gower Pub. Co., [1989]
Series:	Gower business enterprise series.
Subjects:	Marketing > Management. Strategic planning.

Description
Item Description:	Reprint. Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987.
Physical Description:	183 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0704506181 :