Strategy : a guide to marketing for senior executives /

Bibliographic Details
Main Author:	Christopher, Martin
Other Authors:	Majaro, Simon, McDonald, Malcolm
Format:	Book
Language:	English
Published:	Aldershot, Hants, England : Brookfield, Vt. : Wildwood House ; Gower Pub. Co., [1989]
Series:	Gower business enterprise series.
Subjects:	Marketing > Management. Strategic planning.

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