Cover Image

Satisfaction guaranteed : the making of the American mass market /

Bibliographic Details
Main Author: Strasser, Susan, 1948-
Format: Book
Language:English
Published: New York : Pantheon Books, [1989]
Edition:1st ed.
Subjects:
Advertising > United States > Psychological aspects > History.
Consumers > United States > History.
Sales promotion > United States > History.
Brand name products > United States > History.
Description
Physical Description:xi, 339 pages : illustrations
Bibliography:Bibliography: pages [293]-326.
ISBN:039455292X