Marketing management : cases and readings /

Bibliographic Details
Other Authors:	Tootelian, Dennis H., Gaedeke, Ralph M., Thompson, Leete A.
Format:	Book
Language:	English
Published:	Santa Monica, Calif. : Goodyear Pub. Co., [1980]
Subjects:	Marketing > United States > Management > Case studies. Marketing > United States > Management.

Description
Physical Description:	xiii, 498 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0876206062