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Marketing strategy and plans.

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Ferrell, O. C., Lucas, George S.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1989]
Edition:3rd ed. /
Subjects:
Marketing > United States > Management.
Marketing > United States > Management > Case studies.
Description
Physical Description:x, 514 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0135587190