Marketing strategy and plans.

Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Ferrell, O. C., Lucas, George S.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, [1989]
Edition:	3rd ed. /
Subjects:	Marketing > United States > Management. Marketing > United States > Management > Case studies.

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