Cover Image

Principles of marketing /

Bibliographic Details
Main Author: Kinnear, Thomas C., 1943-
Other Authors: Bernhardt, Kenneth L., 1944-
Format: Book
Language:English
Published: Glenview, Ill. : Scott, Foresman, [1986]
Edition:2nd ed.
Series:Scott, Foresman series in marketing.
Subjects:
Marketing.
Description
Physical Description:xx, 759, 75 pages : color illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0673182134