Principles of marketing /

Bibliographic Details

Main Author:	Kinnear, Thomas C., 1943-
Other Authors:	Bernhardt, Kenneth L., 1944-
Format:	Book
Language:	English
Published:	Glenview, Ill. : Scott, Foresman, [1986]
Edition:	2nd ed.
Series:	Scott, Foresman series in marketing.
Subjects:	Marketing.