APA (7th ed.) Citation

Kinnear, T. C., & Bernhardt, K. L. (1986). Principles of marketing (2nd ed.). Scott, Foresman.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 2nd ed. Glenview, Ill.: Scott, Foresman, 1986.

MLA (9th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 2nd ed. Scott, Foresman, 1986.