Cover Image

The Role of affect in consumer behavior : emerging theories and applications /

Bibliographic Details
Corporate Authors: University of Texas at Austin. College of Business Administration, IC² Institute
Other Authors: Peterson, Robert A., Hoyer, Wayne D., Wilson, William R. (William Raft), 1947-
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1986]
Subjects:
Consumers > Congresses.
Affect (Psychology) > Congresses.
Description
Item Description:Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC² Institute of the University of Texas at Austin.
Includes index.
Physical Description:ix, 196 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages [161]-184.
ISBN:0669128740 (alk. paper)