The Role of affect in consumer behavior : emerging theories and applications /

Bibliographic Details
Corporate Authors:	University of Texas at Austin. College of Business Administration, IC² Institute
Other Authors:	Peterson, Robert A., Hoyer, Wayne D., Wilson, William R. (William Raft), 1947-
Format:	Book
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1986]
Subjects:	Consumers > Congresses. Affect (Psychology) > Congresses.

Remote Storage