Bass, F. M., & Beckwith, N. E. (1971). A multivariate regression analysis of the responses of competing brands to advertising. Marketing Science Institute.
Chicago Style (17th ed.) CitationBass, Frank M., and Neil E. Beckwith. A Multivariate Regression Analysis of the Responses of Competing Brands to Advertising. Cambridge, Mass.: Marketing Science Institute, 1971.
MLA (9th ed.) CitationBass, Frank M., and Neil E. Beckwith. A Multivariate Regression Analysis of the Responses of Competing Brands to Advertising. Marketing Science Institute, 1971.
Warning: These citations may not always be 100% accurate.