A multivariate regression analysis of the responses of competing brands to advertising /

Bibliographic Details
Main Author:	Bass, Frank M. (Frank Myron), 1926-2006
Corporate Author:	Marketing Science Institute
Other Authors:	Beckwith, Neil E.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Advertising > Research. Advertising > Mathematical models.

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