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Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products /

Bibliographic Details
Other Authors: Papadopoulos, N. G. (Nicolas G.), 1946-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, ©1987.
Series:Report (Marketing Science Institute) ; no. 87-104.
Subjects:
Consumers > Attitudes > Cross-cultural studies.
Consumers' preferences > Cross-cultural studies.
Imports > Evaluation > Cross-cultural studies.
Manufactures > Evaluation > Cross-cultural studies.
Consommateurs > Attitudes > Études transculturelles.
Consommateurs > Préférences > Études transculturelles.
Importations > Évaluation > Études transculturelles.
Produits manufacturés > Évaluation > Études transculturelles.
Consumers > Attitudes.
Consumers' preferences.
Imports > Evaluation.
Manufactures > Evaluation.
Cross-cultural studies.
Description
Item Description:"October 1987."
Physical Description:42 pages ; 28 cm.
Bibliography:Includes bibliographical references (pages 38-40).