Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products /
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
©1987.
|
| Series: | Report (Marketing Science Institute) ;
no. 87-104. |
| Subjects: |
| Item Description: | "October 1987." |
|---|---|
| Physical Description: | 42 pages ; 28 cm. |
| Bibliography: | Includes bibliographical references (pages 38-40). |