Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products /

Bibliographic Details
Other Authors:	Papadopoulos, N. G. (Nicolas G.), 1946-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, ©1987.
Series:	Report (Marketing Science Institute) ; no. 87-104.
Subjects:	Consumers > Attitudes > Cross-cultural studies. Consumers' preferences > Cross-cultural studies. Imports > Evaluation > Cross-cultural studies. Manufactures > Evaluation > Cross-cultural studies. Consommateurs > Attitudes > Études transculturelles. Consommateurs > Préférences > Études transculturelles. Importations > Évaluation > Études transculturelles. Produits manufacturés > Évaluation > Études transculturelles. Consumers > Attitudes. Consumers' preferences. Imports > Evaluation. Manufactures > Evaluation. Cross-cultural studies.

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