Individual difference models in multidimensional scaling : an empirical comparison /

Bibliographic Details
Main Author:	Green, Paul E.
Corporate Author:	Marketing Science Institute
Other Authors:	Morris, Thomas W.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Consumers' preferences. Marketing research > Statistical methods. Multidimensional scaling. Scaling (Social sciences)