Marketing is everybody's business /

Bibliographic Details
Main Author:	Gelb, Betsy D., 1935-
Other Authors:	Gelb, Gabriel M., 1929-
Format:	Book
Language:	English
Published:	Santa Monica, Calif. : Goodyear Pub. Co., [1980]
Edition:	3d ed.
Subjects:	Marketing. Marketing > United States > Case studies.

Description
Physical Description:	x, 212 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0830254927