Marketing is everybody's business /

Bibliographic Details
Main Author:	Gelb, Betsy D., 1935-
Other Authors:	Gelb, Gabriel M., 1929-
Format:	Book
Language:	English
Published:	Santa Monica, Calif. : Goodyear Pub. Co., [1980]
Edition:	3d ed.
Subjects:	Marketing. Marketing > United States > Case studies.

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