Brand trial after a change in promotion credibility /

Bibliographic Details

Main Author:	Montgomery, David B.
Other Authors:	Armstrong, Jon Scott, 1937-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Brand choice. Consumers' preferences. Advertising campaigns.