Distributed lag models of response to a communications mix /

Bibliographic Details
Main Author:	Montgomery, David B. (David Bruce)
Other Authors:	Silk, Alvin J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing > Mathematical models. Marketing > Management > Mathematical models. Advertising > Mathematical models. Advertising > Pharmaceutical industry.

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