Cover Image

Market share, profitability, and business strategy /

Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Other Authors: Gale, Bradley T., Sultan, Ralph G. M.
Format: Book
Language:English
Published: [Cambridge, Mass.] : [Marketing Science Institute], 1974.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) ; no. 74-116.
Subjects:
Marketing research.
Marketing.
Profit.
Description
Item Description:"Report number 74-116."
Physical Description:v, 30 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references.