Market share, profitability, and business strategy /

Bibliographic Details
Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Other Authors:	Gale, Bradley T., Sultan, Ralph G. M.
Format:	Book
Language:	English
Published:	[Cambridge, Mass.] : [Marketing Science Institute], 1974.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute) ; no. 74-116.
Subjects:	Marketing research. Marketing. Profit.

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