Is there a "consumer generation gap?" : A report on exploratory interviews with college seniors of 1971 and graduates of 1961 /

Bibliographic Details

Main Author:	Capitman, William G.
Other Authors:	Ward, Scott, 1942-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Consumers. Marketing.