Cover Image

Consumer characteristics and "deal" purchasing ; an example from the dentifrice market /

Bibliographic Details
Main Author: Montgomery, David B. (David Bruce)
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: [Cambridge, Mass.] : [Marketing Science Institute], 1970.
Subjects:
Motivation research (Marketing)
Consumers.
Advertising > Dentifrices.
Description
Item Description:Cover title.
"Report number 70-110."
Physical Description:13 leaves. ; 29 cm.
Bibliography:Bibliography: leaf 12.