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Consumer characteristics and "deal" purchasing ; an example from the dentifrice market /

Bibliographic Details
Main Author: Montgomery, David B. (David Bruce)
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: [Cambridge, Mass.] : [Marketing Science Institute], 1970.
Subjects:
Motivation research (Marketing)
Consumers.
Advertising > Dentifrices.

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Call Number: HF5415.3 .M57
 
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HF5415.3 .M57 Available