APA (7th ed.) Citation

Montgomery, D. B. (1970). Consumer characteristics and "deal" purchasing: An example from the dentifrice market. [Marketing Science Institute].

Chicago Style (17th ed.) Citation

Montgomery, David B. Consumer Characteristics and "Deal" Purchasing: An Example from the Dentifrice Market. [Cambridge, Mass.]: [Marketing Science Institute], 1970.

MLA (9th ed.) Citation

Montgomery, David B. Consumer Characteristics and "Deal" Purchasing: An Example from the Dentifrice Market. [Marketing Science Institute], 1970.