Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1972.
|
| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
| Physical Description: | 32 pages ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |