Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers /

Bibliographic Details
Main Author: McGann, Anthony F.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1972.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

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Call Number: HF5415.3 .M22
 
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HF5415.3 .M22 Available