Cover Image

Concentration, promotion, and market share stability in the pharmaceutical industry /

Bibliographic Details
Main Author: Vernon, John M. (John Mitcham), 1937-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Technical report (Marketing Science Institute. Research Program)
Subjects:
Pharmaceutical industry.
Advertising > Pharmaceutical industry.
Description
Physical Description:32 pages ; 28 cm.
Bibliography:Bibliography: pages 28-31.