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Concentration, promotion, and market share stability in the pharmaceutical industry /

Bibliographic Details
Main Author: Vernon, John M. (John Mitcham), 1937-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Technical report (Marketing Science Institute. Research Program)
Subjects:
Pharmaceutical industry.
Advertising > Pharmaceutical industry.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HD9665.4 .V4
 
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HD9665.4 .V4 Missing