Cover Image

Effect of advertisement size on the relationship between product usage and advertising exposure /

Bibliographic Details
Main Author: Silk, Alvin J.
Other Authors: Geiger, Frank P.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1971.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:
Advertising.
Description
Item Description:"P-53."
Physical Description:18 pages : illustrations ; 28 cm.
Bibliography:Bibliography: pages 16-17.