Effect of advertisement size on the relationship between product usage and advertising exposure /

Bibliographic Details

Main Author:	Silk, Alvin J.
Other Authors:	Geiger, Frank P.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Advertising.