APA (7th ed.) Citation

Silk, A. J., & Geiger, F. P. (1971). Effect of advertisement size on the relationship between product usage and advertising exposure. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Silk, Alvin J., and Frank P. Geiger. Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Silk, Alvin J., and Frank P. Geiger. Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure. Marketing Science Institute, 1971.