Cover Image

Automobile advertising expenditures and sales during the 1970 GM strike /

Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Other Authors: Baker, Michael J., 1935-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1971.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:
General Motors Corporation.
Advertising > Automobile industry and trade.
Automobile industry and trade > United States.
Description
Item Description:"P-73."
Physical Description:14 pages ; 28 cm.
Bibliography:Bibliography: page [15].