Automobile advertising expenditures and sales during the 1970 GM strike /

Bibliographic Details
Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Other Authors:	Baker, Michael J., 1935-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	General Motors Corporation. Advertising > Automobile industry and trade. Automobile industry and trade > United States.

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