APA (7th ed.) Citation

Buzzell, R. D., & Baker, M. J. (1971). Automobile advertising expenditures and sales during the 1970 GM strike. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Buzzell, Robert D., and Michael J. Baker. Automobile Advertising Expenditures and Sales During the 1970 GM Strike. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Buzzell, Robert D., and Michael J. Baker. Automobile Advertising Expenditures and Sales During the 1970 GM Strike. Marketing Science Institute, 1971.