Student attitudes toward business and marketing institutions and practices /

Bibliographic Details
Main Author:	Ward, Scott, 1942-
Other Authors:	Reale, Greg
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Business. Retail trade > United States. Advertising > United States. Brand name products > United States. Students > United States > Attitudes. Attitude (Psychology)

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