The future of catalog showrooms : growth and its challenges to management /

Bibliographic Details

Main Author:	McCammon, Bert C.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Retail trade. Discount houses (Retail trade) Showrooms. Commercial catalogs.