Marketing research inputs to public policy : the case of FTC /

Bibliographic Details
Main Author:	Wilkie, William L.
Other Authors:	Gardner, David Morgan, 1936-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	United States. > Federal Trade Commission. Marketing research. Consumers. Policy sciences.

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