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A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data /

Bibliographic Details
Main Author: Green, Paul E.
Other Authors: Rao, Vithala R., Vallieres, Raymond
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Technical report (Marketing Science Institute. Research Program)
Subjects:
Marketing research > Statistical methods.
Multidimensional scaling.
Scale analysis (Psychology)

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