A multidimensional stochastic model of consumer purchase behavior /
| Main Author: | Herniter, Jerome |
|---|---|
| Other Authors: | Cook, Victor J. |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1970.
|
| Series: | Technical report (Marketing Science Institute. Research Program)
|
| Subjects: |
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