A multidimensional stochastic model of consumer purchase behavior /

Bibliographic Details
Main Author:	Herniter, Jerome
Other Authors:	Cook, Victor J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Technical report (Marketing Science Institute. Research Program)
Subjects:	Consumers' preferences > Mathematical models. Consumers > Mathematical models. Stochastic processes.

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