APA (7th ed.) Citation

Herniter, J., & Cook, V. J. (1970). A multidimensional stochastic model of consumer purchase behavior. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Herniter, Jerome, and Victor J. Cook. A Multidimensional Stochastic Model of Consumer Purchase Behavior. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Herniter, Jerome, and Victor J. Cook. A Multidimensional Stochastic Model of Consumer Purchase Behavior. Marketing Science Institute, 1970.