Stimulus context and task effects of individuals' similarities judgements /

Bibliographic Details
Main Author:	Green, Paul E.
Other Authors:	Carmone, Frank J.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Consumers' preferences. Marketing research > Statistical methods. Multidimensional scaling. Scale analysis (Psychology)

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