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Appraising the economic and social effects of advertising: a review of issues and evidence.

Bibliographic Details
Main Author: Pearce, Michael
Other Authors: Cunningham, Scott M., Miller, Avon
Format: Book
Language:English
Published: [Cambridge, Mass.], [Marketing Science Institute] 1971.
Series:Marketing Science Institute. Staff report
Subjects:
Advertising.
Description
Physical Description:1 volume (various pagings) 28 cm.
Bibliography:Includes bibliographical references.